Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of

Q Mixers unveiled its newest flavor: Q SPICY MANGO MARGARITA MIX. 

Tanqueray No. TEN’s new bottle features a copper cap with a citrus grater texture as a homage to the miniature Tiny Ten still. The light translucent green bottle holds a

RumChata, a brand of Spirit of Gallo, introduced its RumChata Pineapple Cream, a new flavor made with RumChata’s signature premium Caribbean rum and Midwestern dairy cream. 

Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED). 

Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit. 

Club Kokomo Spirits, founded by Mike Love, singer, songwriter and co-founder of the Beach Boys, introduced its new line of premium rums. 

The Finnish Long Drink announced the debut of its new Peach beverage.

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky.