Athletic Brewing helps rejuvenate non-alcohol market
With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.
With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.
Alpine Beer, a brand from SweetWater Brewing Co., announced the release of Infinite Haze, a Hazy IPA bursting with endless aromas of citrus and sweet, tropical fruits, it says.
Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.
For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.
The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost
U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.
Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the
Schlafly Beer, St. Louis, announced the release of a new variety pack: Hazed for Days. The canned hazy beer variety pack features three exclusive brews ― Mighty Haze Double IPA,
With a focus on year-round IPAs, Iron Hill Brewery announced the release of a trio of new IPA flavors: Autoplay, Kryptonic Haze and Peaches & Cream.
Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods (CPG)-oriented approach to the brewer's brand, shelf presence and marketing
Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.
Rick’s Near Beer announced the launch of its second non-alcohol craft beer: Rick’s Hazy IPA.
CANPACK has recently collaborated with Bavaria (ABI Colombia) on a limited edition launch of its Club Colombia beer. Through this premium brand, Bavaria aims to pay tribute to Colombia's rich