The Kraken Rum, a brand of Proximo Spirits, announced entering the gold spiced rum category with its new release: The Kraken Gold Spiced Rum.

Malibu, a brand of Pernod Ricard USA, introduced the latest addition to its ripe and juicy flavor cocktail range: Malibu Peach.

Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins. 

Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.

Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement