Tito’s Handmade Vodka introduced a new product to its lineup. The 50-ml four-pack is now available at retailers nationwide.

On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams

Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family. 

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of

Q Mixers unveiled its newest flavor: Q SPICY MANGO MARGARITA MIX. 

Tanqueray No. TEN’s new bottle features a copper cap with a citrus grater texture as a homage to the miniature Tiny Ten still. The light translucent green bottle holds a

RumChata, a brand of Spirit of Gallo, introduced its RumChata Pineapple Cream, a new flavor made with RumChata’s signature premium Caribbean rum and Midwestern dairy cream. 

Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED). 

Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit.