Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.

Husband and wife duo Abe and Erin Lichy, serial entrepreneurs and breakout stars of Bravo’s “The Real Housewives of New York,” launched Mezcalum, an artisanal, organic mezcal embodying time-honored Mexican

Bacardi Limited, Hamilton, Bermuda, announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal, a leading super premium artisanal mezcal. 

Tequila and mezcal are the hot segments in the spirits category thanks to premium offerings, multicultural consumers and innovative cocktails featuring these agave-based spirits.

The distilled spirits sector remained resilient in 2022 despite a challenging external environment, achieving record market share and sales driven by continued consumer interest in premium spirits and the ongoing