Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family. 

Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit. 

Club Kokomo Spirits, founded by Mike Love, singer, songwriter and co-founder of the Beach Boys, introduced its new line of premium rums. 

Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.

Brugal unveiled its newest permanent edition, prestige sipping rum: Maestro Reserva. 

Sugarlands Distilling Co. announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits. 

Pin Drop Rum announced the launch of its ultra-premium rum, setting the stage for a new sipping experience in the United States. 

2023 was a banner year for American spirits exports, with total U.S. spirits and American whiskeys topping new records following the lifting of retaliatory tariffs on American whiskeys, according to

In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.

Chivas Brothers’ Longmorn, a Scotland Speyside single malt Scotch, announced the U.S. release of its Longmorn 18-Year-Old and 22-Year-Old single malt expressions.

Tequila OCHO announced the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024.

Absinthia’s Bottled Spirits introduced Absinthia Absinthe Bleue, a spirit that redefines Absinthe sophistication, it says.

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

The American Craft Spirits Association (ACSA) and Park Street presented highlights from the 2023 Craft Spirits Data Project (CSDP) at its Annual Craft Spirits Economic Briefing. 

Lana Tequila announced the release of its second expression: Lana Tequila Reposado, in its new visual campaign Dialogue with a Gemstone. 

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 

Glenmorangie unveiled a new limited-edition whisky: A Tale of Tokyo, a single malt whisky, combining bright, bold flavors with soft sweetness, it says.

Holistic Spirits Co., co-founded by Amy Holmwood and Woody Harrelson, introduced: Origen, a specialty vodka, and Harmony Gin, both all-natural and botanical ingredient based products. 

Belvedere Vodka unveiled Belvedere 10, a vodka encased in a striking, sculpted bottle.