Sazerac Company announced the launch of Mango Shotta, a mango-jalapeño-tequila shot, inspired by the traditional Mexican "mangonada" recipe, it says.

Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.

PATRÓN Tequila announced the global launch of PATRÓN EL CIELO, adding to its prestige tequila portfolio.

Mayenda, a brand of The Campari Group, introduced its new luxury sipping tequila: Mayenda Tequila Blanco, launching in the United States and Mexico.

Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral

Tequila and mezcal are the hot segments in the spirits category thanks to premium offerings, multicultural consumers and innovative cocktails featuring these agave-based spirits.

To celebrate the spring equinox, Astral Tequila announced the release of two new offerings: Astral Tequila Reposado and Astral Tequila Añejo. 

Tequila Don Julio introduced Tequila Don Julio Rosado, the latest addition to the brand’s portfolio of luxury offerings.

The distilled spirits sector remained resilient in 2022 despite a challenging external environment, achieving record market share and sales driven by continued consumer interest in premium spirits and the ongoing

Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range: KAH Huichol Limited Edition, a collection of hand-decorated, beaded bottles. The series of individually numbered bottles

Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective.

Espanita Double Barrel Reposado Tequila will be the first release from the collection. It has already received a 97-point rating and a Triple Gold Medal from the MicroLiquor Spirit Awards.

Bluebird Hardwater announced the launch of its trio of alcohol beverages: VODKA + WATER, TEQUILA + WATER and WHISKEY + WATER, that combine premium spirits with ultra-purified water, creating a