Espolòn Tequila is celebrating 25 years since the introduction of its signature Tequila Blanco with the launch of a limited-edition celebration bottle ― a first of its kind for the

1800 Tequila announced the release of 1800 GuachiMonton, a luxury añejo tequila aged in American and French Oak barrels and finished in orange tequila liqueur casks. 

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family. 

Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED). 

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors

Tequila OCHO announced the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024.

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

The vibrant color of this classic. easy-to-make Mexican cocktail made with tequila, fresh OJ, and grenadine makes for an impressive brunch or evening cocktail. There are certain classic cocktails everyone

The Beckmann Gonzalez family of Jalisco, Mexico and the Boisset family of Burgundy, France and California announced the launch of Casa Obsidiana, a collection of ultra-premium tequilas.

1800 Tequila continues its support of the professional football league with six new limited-edition commemorative 1800 Tequila Blanco bottles for the LA Rams, LA Raiders, Carolina Panthers, San Francisco 49ers,

Lana Tequila announced the release of its second expression: Lana Tequila Reposado, in its new visual campaign Dialogue with a Gemstone. 

In celebration of Día de Muertos on Nov. 1 and 2, Tequila Don Julio released the Tequila Don Julio 70: Día de Muertos Artist Edition as a tribute to one

Austin, Texas-based Union, a data-driven hospitality engagement platform, has released a new OnPrem Insights report covering consumption trends for the months of October, November and December, known within the beverage

Atomic Brands, a fast-growing spirits producer, and Destilería Orendain, a renowned tequila distillery based in Jalisco, Mexico, announced their new partnership focused on distributing Ollitas Tequila in the United States.

Southbound Tequila, an all-occasion premium tequila made from 100% blue agave announced its launch in Tennessee and Florida and nationwide online.

Ole Smoky Distillery, Gatlinburg, Tenn., announced they have closed upon a merger agreement with Tanteo Spirits LLC, one of the fastest growing ultra-premium tequila companies. This transaction marks the Tennessee-based